The apple ipad is incredible, especially considering how
young the device is. Ipad is more than a product; it is a statement, an idea,
and potentially a prime mover in the world of consumer electronics. It is
considered a line of tablet computers launched by Apple, the world most
advanced mobile operating system. This report will highlight the overview of
Apple ipad marketing plan.
Target market:
Each product has its target market. Apple iPad targets
multiple target markets who share similar few characteristics. First of all,
the middle and upper income folks who enjoy better experience with technology. Second,
people are technology interests in which the whole digital concept. Third,
music enthusatists and fan ages 12-35. Finally, professional in design and media.
In addition, Apple has created optimized experience to best offering product
like dynamic video, photography, destination profits, creative games and
excellent global news. Moreover, ipad in terms of geographic users are most in
North America, Europe and Asia respectively. Furthermore, the demographic of
ipad users are flicker, finance, news and sports respectively and the
psychographic are selfish elites and independent geeks critics. Ipad is believed to become the most popular
mobile devices in history.
Positioning strategy & competitive advantages:
To survive in global and competitive environment, it is
essential for companies to conduct extensive research to develop a strong brand
image and gain greater financial benefits. Apple ipad main competitive
advantage is to differentiate their product from others to boost its value to
customers. In addition, it meets the customer’s needs and facilitates the
individual life-style. Furthermore, apple ipad provide a platform of visual
media and audio such as books, magazines, movies, music and games. It also enhances
the internet web content. Apple can compete significantly by developing two
strategies which are differentiation strategy and focus to make ipad success in
the global market. Moreover, it focuses on the product design, brand
positioning and promotion of ipad in the market through newspaper, TV, face
book, advertising and blogs. To put it another way, Apple ipad will collaborate
with the generic strategy in order to maintain strong position in the market by
its innovative products. Moreover, the firm has introduced four kinds of ipad;
the first generation, the second generation, third generation and the fourth
generation the mini ipad which are all doing the same progress with many
improvements.
Marketing mix:
Apple Company has designed an ipad with strong built in
applications that efficiently takes advantage of the multi touch screen, and
complex and advanced functionalities of the device. Moreover, ipad has several
features that facilities its process like retina display with 2048-1536
resolution, twice the speed and improved image and high responsive.
Furthermore, it has up to 1285 GB of storage, over 300,000 apparitions,
advanced wifi technology. In addition, it has the most advanced mobile
operating system and I-cloud which all your contents in all your Apple devices.
Finally, the most significant feature of ipad is over 10 hour’s battery life.
Moreover, Apple ipad has various benefits to educational students, fan age
18-38 and professionals. First of all, battery lasts for over 10 hours and it
is easy to create many documents with images and upload them to whom you want.
Second, high quality movies for free and the screen can be split into two
parts. Third, easy typing and huge book store. Finally, Apple ipad consider as
the biggest threat of gaming applications in business.
For several years Apple’s product strategy involved creating
innovative product and services aligned with “digital hub” strategy. Moreover,
the firm core competence is delivering exceptional experience through superb
user interfaces. The brand personality is lifestyle, imagination, innovation,
aspiration and simplicity. In addition, ipad is tablet line product that is
packaged carefully in a safe box to protect it and the labelling shows the
features of the ipad in terms of storage size, wifi, price, manufacturing place
and much more. Finally, the product types of ipad consider as business products
with homogeneous products like Samsung tablets, LG tablets, candle fire from
Amazon, phones and laptops.
Product type:
Apple ipad is the most popular technological gadget on the
market right now. It is useful in both business and personal settings. In terms
of accessories ipad has several kinds like smart case covers which can be
folded for easy typing, reading and watching movies. Moreover, Apple TV and
Airplay used to content your ipad to your HDTV.
Furthermore, camera adapter that used to import your photos to your
ipad. In addition, Apple keyboard, Ear pods, power adapters. Finally, new accessories
established by Apple like stands, speakers, headphones and Air print printer.
About basic versions of the ipad installation instructions
are described in the following steps. First of all, make sure you have an
iTunes account in order to buy applications from iTunes store. Second, make you
have the latest version of iTunes. Third, setup your ipad by locating the sync
cables. Finally, plug USB to PC and plug sync cable to your ipad. Finally,
iTunes start to launch applications and the process will begin.
Apple’s enhances the performances of its suppliers. To do
so, it empowers the workers by providing technical language skills and
management communication courses. In addition, it protects their rights by
establishing new safety and standards and training the worker’s on the health
as well as boosts their well-being. Moreover, Apple Company aims to reduce the
environmental impact by identifying high risk facilities.
Apple is famous of its professional services to the
consumers. There are several services provided by Apple Company like contact
Apple support whenever you have a problem, technology support, exchange and
repair extension programs. In addition, Apple provides care products like iLife
and it also establish community’s environment in order to share solutions for
all Apple users.
Apple has shipped more tablets than any
other manufacturer. Its 2012 growth shows about 84.3% and the share market
jumped to 68.2%. In contrast, the other manufacturers are still some steps
behind Apple company. Moreover, the research estimates that Apple will still be
the top of tablet market for several coming years.
Overall:
To recap, Apple ipad -the tablet device is a great device
for media consumption as a device for creation and productivity. Apple follows multiple
target market approach that focusing on the product design, brand position,
price and promotion of ipad in the market. The ipad core competence is to
deliver exceptional experience through their innovative product that has
several features and benefits by using differentiation strategy. Moreover, it
has many accessories that facilitate the use of ipad and Apple aims to maintain
high level of suppliers. Apple ipad is incredible, especially considering how
young the device is.
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